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International Journal of Sales & Marketing Management (IJSMM)

ISSN(Print): 2319-4898 ; ISSN(Online): 2319-4901

Impact Factor(JCC): 7.3367; NAAS Rating : -- ; IBI Factor : -- ;

Sl No
Issue Date
Vol - Issue
Title of Paper
Abstract
Author
Page No
61
30-09-2019
8-5
A Study of the Linear Relationship between Age and Cannabidiol (CBD) Awareness and Usage
Abstract

Russell J. Zwanka, Justin Gecewicz, Matthew Scolaro, Kamryn Peterson & Robert Regan

13-24
62
30-09-2019
8-5
The Effect of Dividend Policy on Value of Banks in Nigeria
Abstract

Onyeiwu Charles& Obi Stanley Ikenna

25–36
63
30-11-2019
8-6
Risk Return Analysis of Equity Growth Funds
Abstract

Sruthy Madhavan

1–12
64
31-12-2020
9-5
A Study on the Emergence of Consumer Protection Act of 2019
Abstract

J. Mekala Devi

1-12
65
31-12-2020
9-5
Impact of Demographic Factors on Impulse Buying Behavior: A Study of Consumer Behavior in Hyper Markets of Charkhi Dadri District (Haryana)
Abstract

Laxmi Devi Sharma & Shivani Sharma

13-22
66
31-12-2020
9-5
“Understand and Analyse Monetization Models”: to Study Models Opted By OTT (Over the Top) Service Providers during Lockdown
Abstract

Muskan Sharma, Manu Sharma & Komal Preet Singh

23-42
67
31-12-2020
9-5
Upcoming Dentist: Wrap Up Your Marketing Skills with These Secret Ingredients
Abstract

Haris Rafiqi & Sana Farooq

43-46
68
31-12-2020
9-5
Awareness and Userbility of Digitalized Marketing Platforms of Real Estate Properties in Nigeria
Abstract

Jejelola Olajumoke Folasade & M.A Ogungbe

47-54
69
31-12-2020
9-5
Marketing Strategies – Challenges and Perspectives
Abstract

Dr. Ziaul Islam

55–62
70
30-06-2021
10-1
Relationship between Virtual Leader’s Style and Performance of Sales Teams in Telecommunication Companies
Abstract

Naem Saafein

1–24
71
30-06-2021
10-1
Brand Promise a Strategic Foundation to Develop Unique Customer Value and Enter New Market
Abstract

D. Pushpa Gowri, Anitha Ramachander & C Manohar

25-28
72
30-06-2021
10-1
The Impact of Secondary Macro Nutrients on Crop Production
Abstract

Demsew Bekele & Muluadam Birhan

29-46
73
30-06-2021
10-1
Application of Conductive Textiles
Abstract

Mainak Mitra

47-54
74
30-06-2021
10-1
Recreating Marketing Strategies Post COVID-19: The Marketing World of “New Normal”
Abstract

Haris Rafiqi

55-58
75
30-06-2022
11-1
A Study on Prioritizing the Digital Sources Which Impacts the Pre Purchase Selection of the Universities and the Institutes Offering Management and Related Courses in Kolkata
Abstract

Darshana Bhagowati & Dr. Dev Malya Dutta

1–6
76
30-06-2022
11-1
Innovative Marketing and its Impact on Strategic Performance Analytical Research of the Opinions of a Sample of Employees of the Dajla Pharmaceutical company In Samarra
Abstract

Eshaq Yousif Hamdan

7–24
77
30-06-2022
11-1
A Study On Consumers Desire and Fulfilment with Regard to Boost {Dairy Beverage} With Particular Consideration to Chandrapur District, Maharastra
Abstract

Dr. Vivek B Kawade

25–30
78
31-12-2022
11-2
An Empirical Investigation of Social Media Marketing Strategies of Retail Organizations in India
Abstract

Suboor Khan

1–8
79
31-12-2023
12-2
Examining Customer Purchase Decisions Regarding Private Label Brands in Super and Hypermarkets in Madurai and Coimbatore Cities: An Empirical Perspective
Abstract

Saravanan Shanmugam & Dr. Karthikeyan K

1–8
80
31-12-2023
12-2
A Study on Assessment of Customer Priority Towards Mama Earth Care Products
Abstract

D. Jaaya Prakhash & Dr. K. Narendra Kumar

9–14

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Impact Factor(JCC)

  • 7.3367
  • 2319-4898
  • 2319-4901
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