• Archives
Select Journals
Year
 
 


International Journal of Sales & Marketing Management (IJSMM)

ISSN(Print): 2319-4898 ; ISSN(Online): 2319-4901

Impact Factor(JCC): 7.3367; NAAS Rating : -- ; IBI Factor : -- ;

Sl No
Issue Date
Vol - Issue
Title of Paper
Abstract
Author
Page No
21
31-05-2015
4-3
A study on potential opportunities for strengthening the black pepper value chain in India
Abstract

M. S. Ganapathy, Naveenkumar H. S, M. Mahadeva Murthy & S. Rajshekaramurthy

7-12
22
31-05-2015
4-3
A Study on Quality of Communication System and Promotional Activities of Tourism Services in Bangladesh
Abstract

Santus Kumar Deb, Sumana Gupta & Bankim Chandra Sarker

13-32
23
31-05-2015
4-3
A Study on Different Phases of Wine Purchase and Consumption Process
Abstract

Angelo Riviezzo, Alessandro De Nisco & Antonella Garofano

33-46
24
31-07-2015
4-4
Exploration on Customers’ Perception on the Service Experience Provided by the Retailers
Abstract

K. Rama Mohana Rao & K. Ratna Manikyam

1-10
25
31-07-2015
4-4
Applications of Sales Automation Tools and its Utility in Managing Information of Sales Force
Abstract

Mona Chaudhary & Raveesh Agarwal

11-16
26
31-07-2015
4-4
Characteristics of Individual Consumers Such as Demographics, Psychographics, And Behavioral Variables in Consumer Behaviour in The Jewellery Market
Abstract

K. Venkateswara Raju & D. Prasanna Kumar

 

17-30
27
30-09-2015
4-5
EMPIRICAL STUDY ON THE CUSTOMER SATISFACTION OF ELECTRONIC NEWSPAPER READERS
Abstract

NIRAV R. JOSHI & YASHPALSINH B. JADEJA

1-10
28
30-09-2015
4-5
A STUDY ON BUYING BEHAVIOUR OF THE ONLINE SHOPPING CUSTOMERS
Abstract

DEVAJEET GOSWAMI

11-18
29
30-09-2015
4-5
DIFFERENCES BETWEEN INDIAN AND THE WESTERN AUDIENCE IN THE TELEVISION SHOWS
Abstract

MANISHA DIXIT & MEENAKSHI RAMAN

19-36
30
30-11-2015
4-6
INFLUENCE OF OPINION LEADER IN THE DECISION MAKING PROCESS OF CUSTOMERS
Abstract

MAHFUZ ASHRAF

1-10
31
30-11-2015
4-6
PROBLEMS FACED BY THE CUSTOMERS IN DIGITAL MARKETING
Abstract

M DHANABHAKYAM & SWAPNA KURIAN


M DHANABHAKYAM[1] SWAPNA KURIAN

[1] Assistant Professor, School of Commerce, Bharathiar University, CoimbatoreM DHANABHAKYAM[1] SWAPNA KURIAN


[1] Assistant Professor, School of Commerce, Bharathiar University, Coimbatore

11-14
32
31-01-2016
5-1
The Basic Notions of Innovation: What We Know So Far
Abstract

Olutayo Otubanjo

1-12
33
31-01-2016
5-1
Facets of Organizational Transformation: An Update
Abstract

Olutayo Otubanjo

13-18
34
31-01-2016
5-1
Operationalizing the Chandlerean Semiotic Process Through the Deconstruction of First Bank’sclassic Corporate Advertising Text
Abstract

Olutayo Otubanjo

19-28
35
31-03-2016
5-2
Examining the Relationship Between Behaviour of Men and their Exclusive Preferences towards Casual Shoes
Abstract

Uma V.R & M. I. Saifil Ali

1-18
36
31-03-2016
5-2
Operationalizing Critical Hermeneutics Through the Deconstruction of Union Bank Nigeria Plc’s Classic Corporate Advertising Text
Abstract

Olutayo Otubanjo

19-30
37
31-05-2016
5-3
Role of Information Technology and Analysis of Various Frameworks in Customer Relationship Management
Abstract

R. Hemanth Babu, T. Raja Reddy & N. Giri Babu

1-6
38
31-05-2016
5-3
A Study on The Impact of Celebrity Endorsement on Advertisement and Credibility Perception of Consumer Towards Various Media
Abstract

A. Pughazhendi ,D. Suharani Ravindran & R.N. Balamurugan

7-16
39
31-05-2016
5-3
Brand Preference Towards Water Filters – An Analysis
Abstract

M. Nandhini, M. Usha & P. Palanivelu

17-24
40
31-05-2016
5-3
Measuring the Impact of Organizational Justice on Sale Force Motivation
Abstract

Sheikh Raheel Manzoor & Murad Hussain

25-34

Quick Menus

Impact Factor(JCC)

  • 7.3367
  • 2319-4898
  • 2319-4901
↑