Editorial Chair Person

Prof. Dr. Puiu Nistoreanu, Ph.D, Vice Dean of the Faculty of Commerce, The Bucharest Academy of Economic Studies, Facultatea de Comert, Catedra Turism-Servicii, Bucuresti, Romania.

Advisory Editorial Board Members

Dr. Kalim Siddiqui, M.A., Ph.D, Senior Lecturer in International Economy, BS2/03 Department of Strategy and Marketing Business School, Queensgate University of Huddersfield, Huddersfield, HD1 3DH, England, UK.

Editorial Board Members

Dr. G. Sivaramakrishnan, MBA., PGDM FIC PhD, Professor Marketing, Department of Management Studies, Karpagam College of Engineering, Myleripalayam Village, Othakkalmandapam Post, Coimbatore-641 032, Tamilnadu, India.

Ms. Amber Osman, B.C.S., M.B.A., M.Phil, Assistant Research Manager, Iqra University Research Centre (IURC), Iqra University-IU, Karachi, Sindh, Pakistan.

Dr. Isabella Waruinu Wandaka, M.Sc., Ph.D, Lecturer and Chairperson, Kenyatta University, P.O.Box 43844-00100, Nairobi, Kenya.

Dr. Ashok Kumar Chandra, M.Sc., M.B.A., Ph.D, Senior Assistant Professor, Department of Management, BIT, Durg (C.G.), India.

Dr. Ibrahim Hassan Alsahouly, MBA., Ph.D, Lecturer Department of Business, Misr International University (MIU), Teaching Marketing, Advertising and Promotion, Consumer Behavior, Branding and Retailing, Cairo, Egypt.

Dr. Okonga-Wabuyabo Brigitte M, MBA, Ph.D, Part Time Lecturer, Jomo Kenyatta University of Agriculture and Technology, P.O. Box 62,000 – 00200, Nairobi, Kenya.

Dr. Anuj Verma, MB.A., Ph.D, Assistant Professor, Department of Marketing, Services, Institute of Science & Management, Pundag, Ranchi, Jharkhand, India.

Dr. Pratap chandra Mandal, MBA., Ph. D.,, Associate Professor (Marketing), VIT Business School, VIT University, Vellore, Tamil Nadu, , India.

Dr. Ansuman Jena, B.sc., MBA., Ph.D,, Assistant Professor, Marketing, School of Management, Centurion University of Technology and Management, Bhubaneswar Campus, Jatni, Khuda, Odisha, India.

Dr. ARIJIT MAITY, B.E., M.B.A., M.Tech., PhD., HOD & Associate Professor, Budge Budge Institute of Technology, Nischintapur, Budge Budge, Kolkata, West Bengal, India.

Dr. Debraj Datta, B.E, M.B.A., PH.D.,, Associate Professor-Marketing, Globsyn Knowledge Foundation, Saltlake, Kolkata -700 064, India.

Dr. Gopal Thapa, Ph.D, Dr. K N Modi University, Jaipur, India,

Reviewer