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International Journal of Sales & Marketing Management (IJSMM)

ISSN(Print): 2319-4898 ; ISSN(Online): 2319-4901

Impact Factor(JCC): --; NAAS Rating : -- ; IBI Factor : -- ;

Sl No
Issue Date
Vol - Issue
Title of Paper
Abstract
Author
Page No
1
31-08-2012
1-1
Mobile Phone Market in the Indian Surveillance – A Conceptual Analysis
Abstract

Ar.Annadurai & S.Prasad

 

1-6
2
31-08-2012
1-1
Customers’ Service Experience in Small Scale Retail Stores - A Case Study
Abstract

K. Rama Mohana Rao & K. Ratna Manikyam

 

7-16
3
31-08-2012
1-1
To Study the Perception & E-Satisfaction of Online Newspaper Readers in Gujarat State: An Empirical Investigation
Abstract

Nirav R. Joshi & Yashpalsinh B. Jadeja

 

17-27
4
31-08-2012
1-1
A Comparative Analysis of the Indian and the Western Audience for Tv Reality Shows
Abstract

Manisha Dixit & Meenakshi Raman

 

28-48
5
30-11-2012
1-2
A Study on the Problem Faced by the Customer Through E-Marketing in Coimbatore City
Abstract

M Dhanabhakyam & Swapna Kurian

1-4
6
30-11-2012
1-2
Factors Considered by Opinion Leader (One Form of Reference Group) in Recommending Brand to Customers: A Case Study on Cement
Abstract

Mahfuz Ashraf

5-13
7
30-11-2013
2-5
Know Your Zipper
Abstract

R. J. Rajkumar & R. Haridas

1-4
8
30-11-2013
2-5
Tourists’ Perception of Current Marketing Mix of Tourism Services in Bangladesh: an Empirical Study
Abstract

Santus Kumar Deb, Sumana Gupta & Bankim Chandra Sarker

5-22
9
30-11-2013
2-5
A Study on the Consumer Prefference on Branded Jewellery in Hyderabad
Abstract

K. Venkateswara Raju & D. Prasanna Kumar

23-34
10
30-11-2013
2-5
Studies on the Nature and Behaviour of the Online Shopping Customers in Guwahati City
Abstract

Devajeet Goswami

35-42
11
31-03-2014
3-1
The Rise of Luxury Market in India: From Myth to Reality
Abstract

Neha Bothra

1-10
12
31-03-2014
3-1
Understanding Wine Purchase and Consumption Behavior: A Market Segmentation Proposal
Abstract

Angelo Riviezzo, Alessandro De Nisco & Antonella Garofano

11-24
13
31-03-2014
3-1
Introduction of Sales Automation in PepsiCo India
Abstract

Mona Chaudhary & Raveesh Agarwal

25-30
14
31-07-2014
3-2
Impact of Cause Company Fit on Attitude towards Brand in Cause Related Marketing: An Experimental Way
Abstract

Khuman L Rathod, Dharmesh D. Gadhavi & Dharmendra N. Thaker

1-12
15
31-07-2014
3-2
Value Chain Analysis of Black Pepper in Karnataka
Abstract

M. S. Ganapathy, Naveenkumar H. S, M. Mahadeva Murthy & S. Rajshekaramurthy

13-18
16
31-01-2015
4-1
Cause-Related Marketing and Consumer Attitude
Abstract

Khuman L Rathod, Dharmesh D. Gadhavi & Dharmendra N. Thaker

1-12
17
31-01-2015
4-1
Quality and Research & Development Made by the International Zipper Manufacturers
Abstract

R. J. Rajkumar & R. Haridas

13-16
18
31-03-2015
4-2
Marketing Mix in the Context of Indian Luxury Market
Abstract

Neha Bothra

1-10
19
31-03-2015
4-2
Implementation of an Effective Web Based Customer Care to Improve Hospitals Service Levels and Profitability
Abstract

D. Shreedevi & D. Monisha

11-22
20
31-05-2015
4-3
A Study on Urban and Rural Mobile Phone Market in India
Abstract

Ar. Annadurai & S. Prasad

1-6

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Impact Factor(JCC)

  • --
  • 2319-4898
  • 2319-4901
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