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International Journal of Sales & Marketing Management (IJSMM)

ISSN(Print): 2319-4898 ; ISSN(Online): 2319-4901

Impact Factor(JCC): --; NAAS Rating : -- ; IBI Factor : -- ;

Sl No
Issue Date
Vol - Issue
Title of Paper
Abstract
Author
Page No
81
31-12-2024
13-2
Sports Equipment Purchasing Choices among Indian Athletes: An Explorative Study W.R.T Indian Shooters
Abstract

Syed Fisal Niyazi & Dr. Mohan Venkatesh Palani

1–10
82
30-06-2025
14-1
Buying Decision-Making of Female Consumers: A Literature Review Study
Abstract

Dr. Adyasha Suvadarshini

1–10
83
31-12-2025
14-2
The Role of Technology in Fostering Sustainable Work Practices and Employee Innovation
Abstract

Dr. T. Lakshmipriya

1–6
84
31-12-2025
14-2
The Role of AI and Chatbots in Enhancing Online Customer Experience
Abstract

Dr. T. Lakshmipriya

7–10
85
31-12-2025
14-2
A Study on the Level of Awareness and Understanding of Entrepreneurial Opportunities among College Students
Abstract
Dr. K. Suganthi & M. Kalaiselvi
11–18

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  • 2319-4898
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