IASET: Journal of Sales & Marketing Management (IASET: JSMM)
ISSN(Print): Applied ; ISSN(Online): Applied
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IASET: Journal of Sales and Marketing Management (IASET: JSMM) provides a forum for the exchange of ideas, information, and experiences related to educating students of sales, marketing and advertising. JSMM is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development of the curriculum, career development, and the state of the profession.
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| Types of paper |
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Regular articles: These should describe new, carefully confirmed findings, innovative & creative research ideas and experimental procedures should be given in sufficient detail for others to verify the work. The length of a full paper should be the minimum required to describe and interpret the work clearly.
Research Articles: These should describe new, carefully confirmed findings, innovative & creative research ideas and experimental procedures should be given in sufficient detail for others to verify the work. The length of a full paper should be the minimum required to describe and interpret the work clearly. It also includes personalized review articles on the research work carried at the author(s)’ laboratory, based on the published work of the author(s).
Reviews Articles: Submissions of reviews and perspectives covering topics of current interest are welcome and encouraged. Reviews should be concise and no longer than 4-6 printed pages (about 12 to 18 manuscript pages). Review manuscripts are also peer-reviewed. It also focuses on current advancements in the given field.
Short communications: A short communication is suitable for recording the results of complete small investigations or giving details of new models or hypotheses, innovative methods, techniques, creative models etc., The style of main sections need not conform to that of full-length papers. Short communications are 2 to 4 printed pages (about 6 to 12 manuscript pages) in length.
Reviews: Submissions of reviews and perspectives covering topics of current interest are welcome and encouraged. Reviews should be concise and no longer than 4-6 printed pages (about 12 to 18 manuscript pages). Review manuscripts are also peer-reviewed.
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| Publication Frequency: Two issues per year. |
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| Submission: Authors are requested to submit their papers electronically thru the website in the word document. |
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| Abstracting and Indexing |
Abstracted and indexed in many of the major global databases including:
Thomson Reuters' RESEARCHERID, ORCiD, Ulrich's Directory, Serial Solutions, Ebsco (H. W. Wilson), Scirus, Cabell Publishing, Directory of Open Access Journals (DOAJ), Ergonomic Abstracts, Open Access Journals Search Engine (OAJSE), Epernicus, Mendeley, Research Gate, ISSUU, getCITED.
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